CASE STUDY/

E-commerce Website Redesign for ReGen Total Wellness

How a Website Redesign Increased Conversions by 35%

ReGen Total Wellness needed a faster, more user-friendly e-commerce website to reduce cart abandonment and boost conversions. Our redesign improved performance, UX, and sales by 35%.

πŸ“Œ Client: ReGen Total Wellness (Health & Wellness Industry)
πŸ“Œ Project Type: E-Commerce Website Redesign
πŸ“Œ Tools Used: Figma, Canva, AI, Shopify

πŸ”Ή Increased Conversions & Sales

βœ… 35% Increase in Conversions – More customers completed their purchases.
βœ… $18,443.30 in Sales Revenue – Direct impact from better user experience.
βœ… 7 High-Value Conversions at $335.74 per Sale – Lower acquisition costs with better website performance.

πŸ”Ή Higher Traffic & Lead Generation

βœ… 2x More Organic Traffic – SEO optimizations improved search visibility.
βœ… 61 Add-to-Cart Actions & 39 Checkout Starts – Higher engagement in the shopping journey.

πŸ”Ή Improved Website Performance

βœ… 50% Faster Page Load Speed – Users now experience seamless browsing with reduced load times.
βœ… Better Mobile Experience – Optimized for responsive, mobile-first design.

πŸš€ The Challenge

ReGen Total Wellness (formerly Arctic Cold Tubs) struggled with a slow-loading, outdated website that failed to convert visitors into paying customers. Despite attracting traffic, the website’s poor UX/UI, complex checkout process, and lack of mobile optimization resulted in high bounce rates and abandoned carts.

Key Problems:

❌ Cluttered and outdated design – Users found it difficult to navigate.
❌ Complicated checkout process – Too many steps caused high cart abandonment.
❌ Slow page speed – Poor performance affected user experience and SEO rankings.
❌ Lack of mobile responsiveness – A significant portion of users came from mobile, but the site wasn’t optimized for it.

πŸ’‘ The Solution

To boost conversions, improve engagement, and enhance user experience, we implemented a complete website redesign with a strong focus on performance and usability.

Here’s What We Did:

βœ… Revamped UI/UX Design – Created a modern, intuitive layout using Figma to improve navigation and user experience.
βœ… Optimized for Mobile & Speed – Ensured fast-loading pages and a seamless shopping experience across all devices.
βœ… Streamlined Checkout Process – Reduced unnecessary steps and simplified the checkout for a frictionless buying experience.
βœ… SEO & Content Enhancements – Implemented on-page SEO strategies and optimized product descriptions to increase organic traffic.
βœ… Enhanced Product Pages – Improved visuals, added trust elements (reviews, guarantees), and created a stronger call-to-action.

πŸ“ˆ The Results

After launching the redesigned website, ReGen Total Wellness saw immediate improvements in performance, engagement, and sales.

πŸ”Ή Increased Conversions & Sales

βœ… 35% Increase in Conversions – More customers completed their purchases.
βœ… $18,443.30 in Sales Revenue – Direct impact from better user experience.
βœ… 7 High-Value Conversions at $335.74 per Sale – Lower acquisition costs with better website performance.

πŸ”Ή Higher Traffic & Lead Generation

βœ… 2x More Organic Traffic – SEO optimizations improved search visibility.
βœ… 61 Add-to-Cart Actions & 39 Checkout Starts – Higher engagement in the shopping journey.

πŸ”Ή Improved Website Performance

βœ… 50% Faster Page Load Speed – Users now experience seamless browsing with reduced load times.
βœ… Better Mobile Experience – Optimized for responsive, mobile-first design.

Want Similar Results? Let’s Build Something Great!

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